Datsun has revealed sketches giving a preview of the first new-generation Datsun car, which will be unveiled at a world premiere event in New Delhi, India on 15 July 2013.
The car will be the first product aimed at the Indian market — and the first of the future Datsun model line-up to be launched from 2014. The premiere event will not only unveil the new model, but also introduce the Datsun brand whose return to the market was announced in March 2012.
It marks a significant milestone and a new chapter in the history of the brand aimed at high-growth markets such as India, Indonesia and Russia in 2014, to be followed by South Africa later in the year.
Although Datsun models will be individually developed for different markets, the concept will follow a common inspiration.
“Datsun will bring competitive products and services, modern and aspirational, while at the same time reassuring, providing superior value and specifically developed for the emerging and ambitious new middle-class in high-growth markets. The Datsun cars will be locally developed with the support of Nissan Motor Company engineers and stylists and will be locally produced,” said Vincent Cobee, Head of Datsun.