False and misleading advertising is a global phenomenon

Ghana Salt Industry produces between 250,000 to 300,000 tons of salt annually. The salt industries in Ghana have become major foreign exchange earners for the country. Economists in Ghana believe that the industry has the potential to produce 2.2 million tons annually.

The salt is also of good quality. However, the present salt advert on radios in Ghana is irresponsible. The latest salt in the Ghanaian market has a brand name: Chifu Salt. What is frightening is the aggressive marketing of the salt on radio and television to make it seem like harmless no matter which quantity is taken.